Susan frew

Susan is a successful TEDX speaker and took the stage to talk about the workforce shortage and the lack of women in the trades. Susan has been the president of Colorado Plumbing Heating Cooling Contractors, Zone director of national PHCC, and 15 other non-profit boards. She is the founder of Thriftinista, a non-profit raising funds to support local charities.

Susan's vulnerability and refreshing honesty set her apart as she is willing to share her mistakes and trials to help her audiences find their way to success and overcoming adversity.

Susan co-owns and is the CFO of Sunshine Home Services, former Instructor for the SBA's national Emerging Leaders program, radio host of "Coaching Not Just for Sports" on ESPN radio in Denver. Susan has coached 18 different types of trades and thousands of employees.

Susan is the Director of Business growth at Raincatcher, where she helps business owners understand the value of their business and gives them a solid coaching plan for maximum sale value.

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What does Building Value Mean?

The ultimate test of your business’ success can be found in a simple question: Would someone want to buy your company? And if so, why?

The foundation of a company fit for sale may not match what you have built to date. And the way that you are running your company may not have enough space between you and its daily operations to prep it for sale.

So, is it really time to sell your company… or would you be better served by building value for a future sale date at a higher price?

We can help you make clear decisions. And we can guide you through different avenues by which you will optimize your company’s value, including:

  • Focusing on Profitability
  • Maximizing Your Marketing Efforts
  • Organizing Your Daily Operations
  • Managing Cash Flow

Additional Services

Deep Dive

What really makes my company tick?

Raincatcher's Deep Dive is tailored to not only look under the hood of your business but to help guide you and your company to a higher level of value.

The program will provide you a detailed, objective review of everything from your marketing to your financials, and we will create a personalized plan to help coach you towards the increased profitability and efficiency that will enable you to sell your company at maximum value when you are ready to take that step.

One-on-One Coaching

A Growth Program Built Exclusively for You

One-on-One Coaching Program combines the power of Value Building and Profit First with Susan’s focused guidance.

Features & Benefits:

  • Focused Coaching
  • Value Builder Coaching
  • Profit First and Financials Coaching
  • Marketing Coaching


You've built a sellable what?

PREScore™ (or Personal Readiness to Exit Score) is an 8-minute, online questionnaire that evaluates a business owner’s readiness to exit their company on a personal level.

Using an exclusive algorithm, PREScore™ calculates an owner’s readiness by identifying their status on each of the 4 drivers of a satisfying exit.

PREScore™ helps identify the at-risk areas and provides personalized recommendations for improvement, helping owners create a personal plan that ensures a happy and lucrative exit.

Certified Valuation

Simply put, a certified valuation is the highest standard of valuation. It is prepared by a certified, accredited valuation appraiser who gathers, analyzes, and reports on your business financials. This unbiased process removes any potential subjectivity and reflects your company’s true worth.

Our accredited valuation professionals are experts in all areas of business valuations and are committed to making sure you receive the most accurate, efficient, and easy-to-understand certified valuation of your business.

Interested in setting up a time to meet?

Select the best appointment option below to discuss your business or coaching needs with Susan!