16 Y/O Online Mental Health Continuing Education Platform
Automated Processes; 81% Adjusted EBITDA Margins; 175+ Course Catalog
The company, founded in 2004, offers online mental health continuing education (CE) courses to licensed mental health professionals nationwide who need credits for license renewal. The firm is approved as a CE provider by several prominent national agencies.
The company has been providing continuing education for 16 years by offering an extensive catalog, currently consisting of 184 digital courses. With the ease of use of the platform, the virtual learning environment is more flexible and cost-effective for organizations seeking to train their staff compared to the traditional in-person options. Professionals can complete the requirements at their own pace and access the certificates at their convenience. The course catalog and company's outstanding reputation have earned them a loyal customer base comprising 16,344 repeat customers.
With projected earnings of $3.5 million in 2020, the firm enjoys healthy financials that are supported by recurring revenue streams and optimized operational efficiency. This performance has been accomplished without any outbound sales efforts, but instead focusing only on SEO and PPC advertising – the Company ranks number one for the most relevant CE search terms including five top national CE keywords. The company has tremendous growth potential going forward, specifically in expanding its course offering by acquiring approval to provide CE's from other professional licensing organizations and encouraging customer referrals by offering incentives.
The current owners rely heavily on extensively automated processes to oversee the company remotely and work very few hours each week, providing the new owner with a flexible schedule and market reach without being limited by geographical considerations.