eCommerce Platform in the Specialized Aftermarket Auto Parts Business
eCommerce Retailer with Strong Reputation; Enthusiastic, Loyal International Customer Base; Poised for Continued Growth; Located in the Southeast (Relocatable)
The Company is located in the Southeast United States where it designs and manufactures performance-enhancing parts for a popular European automobile brand. 80% of revenues are generated via online channels through the company’s website and websites of other eCommerce retailers. The company has a history of strong organic SEO growth and very few head-to-head competitors in this automobile brand’s aftermarket performance space. They hold a compelling strategic advantage and rank highly on Google searches for their products.
The Company enjoys a strong reputation with average online reviews/ratings of 4.85/5.0 stars. Their hottest segments are their off-road and overlanding products which are ignited by the 4x4 craze and the company is capitalizing on this by keeping up with demand.
The Company can be relocated with two tractor-trailer loads of parts/equipment and the manufacturing of parts can be replicated by sharing CAD/CAM designs with routinely available metal fabrication vendors or by assuming the manufacturing of parts in-house. The Company’s business model lends itself well as a strategic acquisition by a current eCommerce business currently manufacturing and/or selling aftermarket parts for various auto brands.
There is tremendous growth potential for a new owner who has the ability to leverage social media channels as well as SEO and pay-per-click marketing to enhance the effectiveness of the Company’s new website.
The Company is owned 100% and operated by a sole owner since 2013 and was started in 2002.
Purchase Considerations
- The Company focuses exclusively on development, production and sales of performance parts for a niche European automotive manufacturer.
- The Company has been in operation since 2002, and under current ownership since 2013.
- The Company enjoys a youthful customer base of automobile enthusiasts with an average online order value of $451.
- The Company’s headquarters and operations are located in the Southeast. However, the base of operations can be readily relocated at the convenience and discretion of the new owner.
- The Company benefits from being listed at the top of Google internet searches by automotive enthusiasts seeking this specific automobile brand of performance parts.
- Their hottest segment is their off-Road and Overlanding products.
- There is tremendous growth potential for a new owner who has the ability to leverage social media channels as well as SEO and pay-per-click marketing to enhance the effectiveness of the Company’s new website.
Certain principals of Raincatcher are registered representatives offering securities and investment banking services through Britehorn Securities, a registered broker-dealer (member FINRA/SIPC). Britehorn Securities and Raincatcher are not affiliated entities.
Negotiable