Modern Home Decor Brand with Expanding Product Portfolio
Location-Independent with Remote Operations in a High-Growth Niche Market
The Company offers high-quality home decor products, specifically planters and vases; they grew to a multi-million-dollar company within the past two years, capturing organic demand with limited competition.
They have diversified revenue from six direct-to-consumer channels and over 1000 wholesale relationships. Each channel has enormous growth potential with no competitors that offer the same product style and availability across all channels.
The Company began as a direct-to-consumer brand selling on their own website and online marketplaces. Consumers love their trendy products, reflected by an average 4.7-star review score and frequent repeat purchases.
They added a wholesale program which grew to over 1000 wholesale customers. The Company offers quality and service that wholesale competitors cannot match (poor quality, high price points, and long lead times). They are now a key supplier in the growing boutique retailer industry and will continue gaining market share by supplying high-demand products with a phenomenal retailer experience.
The Company offers its customers a delightful order experience from a reliable supply chain and fulfillment network. Their edge comes from two trusted manufacturing partners (China), a reliable freight forwarder, and two capable warehouses (US). Consistent availability and short lead times help them offer superior service while competitors scramble to keep up.
The houseplant and floral space is rapidly growing. The Company is investing in new planter and vase styles so that they can grow with the industry while capturing additional market share. Beyond greenery, they are also investing in new decor products to become a robust home decor brand.
The Company can easily transition to new ownership with automated systems, repeatable processes, a loyal customer base, and a defined product road map.