Meet the Team: Susan Frew
Susan Frew sits at the helm of Raincatcher’s Value Builder services. A certified coach in both Value Builder and Profit First, she brings more than 30 years of experience to the team as an entrepreneur, author, public speaker, business coach and all around power-house of positive energy and focused intention. Her candid, real-world advice is always delivered with a smile and an action plan on how to improve, optimize, and maximize business goals of all shapes and sizes.
As the CEO of her own company, Sunshine Plumbing Heating Air, Susan grew the business by 535% in just one year by creatively using seven deceptively simple tools coupled with some good old-fashioned elbow grease. As an essential business during COVID, Susan was able to lead Sunshine by maintaining a 60% Gross Profit and 14% net profit for 2020.
As a result, Sunshine Plumbing Heating Air now boasts a coveted spot on the INC.com 5000 List as one of the INC.com Best Places to Work. To date, the company has won a total of 43 prestigious industry awards and accolades for business growth, integrity and community service, amid a field of 950 competitors.
Susan has earned a solid reputation as a go-to business-growth coach for the trades industry. She has coached more than 150 trade businesses (in 18 different trades) back to profitability amid tough markets and recessions. The reason so many business owners trust her advice is that, as a fellow business owner, she has, “been there, done that, gotten the t-shirt,” in her words. There is very little Susan hasn’t personally experienced as a business owner.
She even experienced a less-than-honest employee who caused 1 Million Dollars in debt. That is what Susan calls “A Bad Hire,” and the wisdom she managed to glean from the ordeal has become the cornerstone of her “Overcoming Setbacks in Business” speeches and storytelling.
Susan has taken everything that she has learned-- the good, the bad and the ugly-- about growing her company, and then subsequently bringing her company back from almost going down the drain (plumber pun intended!), into not only a wealth of experience to share as she coaches but keynote speeches too:
Compete on Awesome Not On Price; 7 Principles to Grow Your Business Now!
Saving Sunshine; How to keep your head (and your company) after a major setback**
Susan is also the author of two books; The Pufferfish Effect; How to Look Bigger than You Are and Compete on Awesome Not On Price; 7 Business Growth Principles You Can Start Today.
Susan has traveled the world as a former International General Manager with AT&T Wireless. She has hosted her own radio show on ESPN radio titled “Coaching, Not Just for Sports,” and she is active as an Instructor with the SBA’s National Emerging Leaders Program. Before starting her own coaching, speaking and consulting practice, she honed her skills for seven years as an award-winning Action Coach franchise owner.
Susan now returns to her roots as a business growth coach and keynote speaker at Raincatcher. You can catch her throughout the year, speaking about business growth and profitability, on the road with Raincatcher’s events.
As for her coaching endeavors, she uses state-of-the-art tools in her practice, including The Profit First System™ and Value Builder™ System, to offer different coaching packages to business owners. They include:
Mastermind: is a one-of-a-kind business education experience. Designed to help business owners maximize profit and marketing efforts, the program can be held in both a one-on-one or a group coaching environment, led by business finance experts and certified Profit First Coaches.
Raincatcher’s Deep Dive: This program will provide you a detailed, objective review of everything from your marketing to your financials, and we will create a personalized plan to help coach you towards the increased profitability and efficiency that will enable you to sell your company at maximum value when you are ready to take that step.
One-on-One Coaching: Get invaluable one-on-one time with Susan, as she walks you through a two-pronged approach to building value for your business. Gathering from the wisdom of both the Profit First and Value Builder models, Susan will take a focused, personalized approach to build a growth and marketing strategy for you and your business.
Simply put, Susan Frew is on a mission to teach business owners how to eat adversity for breakfast, stay hungry for success and thrive.
If you’d like to schedule a call with Susan to talk about your business and how you’d like to nurture its growth, please choose a date on her calendar here. You may learn more about Susan on her LinkedIn profile, and you may shoot her an email here.
**Keynote Programs are available on-site or virtually. Check out Susan’s website for more detail on these programs.