Susan frew

Susan is a successful TEDX speaker and took the stage to talk about the workforce shortage and the lack of women in the trades. Susan has been the president of Colorado Plumbing Heating Cooling Contractors, Zone director of national PHCC, and 15 other non-profit boards. She is the founder of Thriftinista, a non-profit raising funds to support local charities.

Susan's vulnerability and refreshing honesty set her apart as she is willing to share her mistakes and trials to help her audiences find their way to success and overcoming adversity.

Susan co-owns and is the CFO of Sunshine Home Services, former Instructor for the SBA's national Emerging Leaders program, radio host of "Coaching Not Just for Sports" on ESPN radio in Denver. Susan has coached 18 different types of trades and thousands of employees.

Susan is the Director of Business growth at Raincatcher, where she helps business owners understand the value of their business and gives them a solid coaching plan for maximum sale value.

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Download FREE Industry Reports

Our reports deliver actionable, convenient, and focused data on the auto care industry. These six free reports will arm your team with the competence, confidence, and credibility to make intelligent decisions for your business and build value for the future. We cover a number of industry verticals, including:

  • Auto Body Shops
  • Auto Parts Manufacturers
  • Auto Parts Distributors
  • Auto Parts Retailers
  • Auto Repair Shops
  • Paint, Coating and Adhesive Manufacturers

Fill out the form below to receive your free reports:


Additional Services

Deep Dive

What really makes my company tick?

Raincatcher's Deep Dive is tailored to not only look under the hood of your business but to help guide you and your company to a higher level of value.

The program will provide you a detailed, objective review of everything from your marketing to your financials, and we will create a personalized plan to help coach you towards the increased profitability and efficiency that will enable you to sell your company at maximum value when you are ready to take that step.

One-on-One Coaching

A Growth Program Built Exclusively for You

One-on-One Coaching Program combines the power of Value Building and Profit First with Susan’s focused guidance.

Features & Benefits:

  • Focused Coaching
  • Value Builder Coaching
  • Profit First and Financials Coaching
  • Marketing Coaching


You've built a sellable what?

PREScore™ (or Personal Readiness to Exit Score) is an 8-minute, online questionnaire that evaluates a business owner’s readiness to exit their company on a personal level.

Using an exclusive algorithm, PREScore™ calculates an owner’s readiness by identifying their status on each of the 4 drivers of a satisfying exit.

PREScore™ helps identify the at-risk areas and provides personalized recommendations for improvement, helping owners create a personal plan that ensures a happy and lucrative exit.

Certified Valuation

Simply put, a certified valuation is the highest standard of valuation. It is prepared by a certified, accredited valuation appraiser who gathers, analyzes, and reports on your business financials. This unbiased process removes any potential subjectivity and reflects your company’s true worth.

Our accredited valuation professionals are experts in all areas of business valuations and are committed to making sure you receive the most accurate, efficient, and easy-to-understand certified valuation of your business.

Interested in setting up a time to meet?

Select the best appointment option below to discuss your business or coaching needs with Susan!


Whatever your unique company’s needs are, we are here to partner with you. Our team’s diverse experience spans Business Brokerage, M&A, and Investment banking, across a variety of industries. Combined with our customized Raincatcher Selling Process, we serve businesses of all sizes and industries.

  • Brokerage Services
    Powered by decades of experience, industry-leading propriety valuation resources, and digital marketing tactics, our brokers take a team approach to supporting your business and its unique journey.
  • Mergers & Acquisitions
    Our experienced M&A Advisors specializes in businesses valued at over $10MM. We know how to present businesses to these types of firms in a way that attracts offers and have developed contact lists with private equity groups and strategic buyers looking for larger investments.
  • Value Building
    We get pretty excited about value-building here at Raincatcher. Not only do we see it as a win-win for everyone involved, but we know that the slight shift in how you look at running a business will serve both your future and your career as a business owner indefinitely.

    We have different coaching avenues that can help you along your value-building journey. Led by Raincatcher's Director of Business Growth Susan Frew, Susan has decades of experience building and growing companies, and she’s an award-winning entrepreneur herself.

The foundation of our work lies in always doing what is in the best interests of our clients. Working alongside our M&A advisors not only gives you professional knowledge to accelerate your sale, but it also provides comprehensive insight that only comes with years of experience.

We follow a client-centric approach and take the time to understand your goals and critical objectives. Our seasoned experts partner with you to navigate the complexities of selling your business or simply building value.

Raincatcher team photo