Video: Rebuild, Retool, and Revive

The coronavirus pandemic has changed how businesses operate, and owners that can demonstrate resilience during adversity will succeed. Marla DiCarlo, the CEO of Raincatcher, has helped over 500 owners grow and scale their companies in order to sell the business at a premium valuation. In this video, Marla explains three business drivers that build value.

The coronavirus has created a structural shift in how investors view a business purchase. Investors need more confidence that a seller’s business can survive the pandemic and thrive moving forward. A potential buyer needs more information on company projections and past performance to determine if the business can weather the storm. Purchasers are also looking at businesses that have more working capital.

The video explains the factors that determine a business valuation and the buyer’s decision process. You’ll learn how to plan for a sale, and how to outperform the competition. Differentiation is the best way to stand out from the competition, and this video explains the cycle of differentiation.

Marla provides examples of companies that have shown resilience during adversity, including names like Microsoft, Apple, and Netflix.

To scale your business, you need a system that is teachable, valuable, and repeatable. You’ll learn how to assess your current products and services to determine if you have the ability to scale. Focus your sales and marketing efforts on products and services that are scalable.

Finally, you’ll learn how to manage employee and supplier relationships. Once you have a plan in place, you have the freedom to scale your business or to sell the company at a higher valuation.

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