Raincatcher’s Partners and Managing Directors have completed over a billion in combined transactions throughout their careers. We offer an investment banking style auction process to lower middle market companies.
Our award-winning team is largely comprised of former small business owners, public accountants, and middle-market investment bankers. Our clients have trusted us to sell over $500M in small and mid-sized businesses.
If you’re searching for M&A advisors and business brokers who truly understand the intricacies of marketing agencies, look no further. Our team brings a deep understanding of the unique challenges and opportunities within the marketing industry.
We boast an extensive buyer network of investors, including family offices, private equity funds, search funds, and entrepreneurs. With a proven track record of successfully closing deals, we have the expertise and connections to help you achieve your exit goals.
While we take pride in our industry-agnostic approach, there are a few sectors we prefer to avoid, such as reimbursement-related healthcare, energy, and life sciences. On the other hand, we excel in several key industries, including marketing agencies, SaaS, tech, manufacturing, construction, and industrials.
Business service companies have always been in demand as acquisition targets from private equity groups, family offices and other strategic buyers. In particular, due to the growth of the digital marketing industry, desirable agencies have seen strong valuations and continue to see interest from investors.
In addition to being targeted by investors, there are a number of sizable agencies that look to grow through acquisition. They’ll buy smaller agencies and integrate them into their existing business. Here is a glimpse at what buyers will generally look for in marketing agencies:
For more information on how marketing service companies are valued, have a look at our marketing agency valuation multiples article.
Due diligence is traditionally done by business buyers and not business brokers. However, our comprehensive sell-side process includes a diligence process before we bring a business to market. Learn more about diligence on our M&A consulting post.
Our comprehensive diligence process is designed to drive the highest value for the business owner as buyers know that there won’t be any skeletons in the closet once they submit an offer and start spending money on legal and financial diligence.
Depending on the size of your business and industry your company operates in, we may recommend a traditional brokerage process with a listing price. Or, a competitive auction process with buyers submitting the price and terms for negotiation.
Our buyer list is comprehensive and will be tailored to include (or exclude) and participants in your industry who may make great strategic buyers or who you want to avoid knowing the business is on the market.
It isn’t uncommon for strong, sizable companies to get 5+ indications of interest (soft offers). We’ll then validate those buyer groups, attend dinners where they meet out clients, prepare further data on the business and negotiate the deal terms that buyers will propose in their final offer.
Once LOI’s have been received from potential buyers we work with our clients to select the most attractive offer before executing the exclusive LOI.
It’s common for diligence to take 60-90 days before closing. This requires a significant time commitment from all parties. Additionally, final deal points are negotiated and contested during this period.
If you’re entertaining selling your agency or growing through acquisition, have a look at our selling a marketing agency article.
If you’re a business owner and you are currently entertaining selling your business in the coming years, we welcome the opportunity to get introduced to discuss our M&A, Exit planning and Advisory services.